From a user’s perspective if the software isn’t fixed in stone, then neither are its flaws, and they become temporary inconveniences to be worked around, rather than festering wounds that annihilate your reputation.
#Texpad bibliography update
In the age of the App Store it takes no more than a minute to transmit an update to millions of users, so why not split your development into weekly updates? The benefit goes beyond the enhanced quality of your software users notice the improvements and your application becomes a living, evolving entity to them. Whilst I’ve always been suspicious of any political system that requires Permanent Revolution, this communist ideal is well applied to software. The screenshot and video are crafted to ram that message home once more, in all cases we design our marketing collateral so that the first thing you read is the first thing we want you to know. On our Valletta publicity page we chose the “single pane markdown editor” and “configure with CSS” messages to promote, making them immediately visible with further details written below. People read out of order, usually biggest and brightest first. In the case of web pages the title -> sentence -> paragraph sequence of reading doesn’t apply. Forget the programmer’s maxim of never repeating yourself communicate your key feature in the title, then again in the first sentence, expand on it in the first paragraph, and ensure it is immediately visible in any videos or screenshots you distribute. If readers don’t like the title, they won’t read the first sentence, and if the first sentence doesn’t capture the imagination then the killer feature described at the end of the first paragraph will remain a secret. So what should you put in these emails? When writing promotional materials, remember that noone has a reason to read your brochure/landing page/press release, so it is your task to engage them. A Daring fireball post was the first big break for our markdown editor Valletta, we shipped an extra $2000 dollars worth of software the next day, and all we had to do is ask. There is a fine line between genius marketing and reputation damaging spam, but for the most part morals are a luxury of the rich, so stop thinking and send that email. Email them, tweet them, facebook them, do whatever it takes. If you want people to know about your app, tell them about it. My first marketing recommendation is tireless footwork. It is hard for a developer to swap the familiar engineering hat for a marketing hat, but as a recent Ars article made clear, the ability to make that switch is what separates employees from employers.
This is a guide to shouting very loudly about a product without spending any money. Why not? Most likely because you haven’t told them it exists yet.
Now it is live in the App Store and noone is buying it. Having dreamt up the perfect App, you’ve implemented it, and after throrough beta testing it has a user experience as slick as its interface is beautiful. Why aren’t you buying my App? A guide to marketing without money